Engagement: A Contrarian Perspective - William Castellano, James R. Beatty & Richard W. Beatty

Engagement: A Contrarian Perspective - William Castellano, James R. Beatty & Richard W. Beatty
eArticle Version
Drs. Castellano, Beatty and Beatty ask the tough questions about the value of engagement and propose a new approach for assessing it. Companies should be far more concerned with how employees engage with their company’s strategic levers of success rather than their satisfaction wit generic engagement factors. The authors offer suggestions for building out this company-specific engagement approach.