More than Just a Bright Idea: The Process for Successful Creative Solutions - Michael Mumford and Tyler Mulhearn

More than Just a Bright Idea: The Process for Successful Creative Solutions - Michael Mumford and Tyler Mulhearn
eArticle Version
While creativity may seem difficult to define and even more challenging to manage, the research in this area provides concrete and specific insights for increasing creativity and creative solutions. Mumford and Mulhearn describe what makes creative thought possible and how context shapes people’s creative thinking.
 
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