Perpetual Beta

  • Perpetual Beta
Perpetual Beta - Gordon Torr
eArticle Version
Our logical Beta thinking overwhelms our creativity-enabling Alpha thinking most of the time, but creatives find a way to switch on their Alpha more frequently and easily. Author of Managing Creative Talent and former Chair of the Worldwide Creative Council of JWT, Gordon Torr challenges us to change the Alpha-throttling environments in which we work to better support our most creative talent.
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