Victory through Organization: The Why, What and How of Organisation Culture - Wayne Brockbank & Dave Ulrich

Victory through Organization: The Why, What and How of Organisation Culture - Wayne Brockbank & Dave Ulrich
eArticle Version
Wayne Brockbank & Dave Ulrich show how culture can change in five steps including 1) Define the Desired Culture, 2) Make the Culture Real to Customers, 3) Make the Culture Real to Employees, 4) Institutionalize Culture through HR Practices, and 5) HR Professionals can Help Business Leaders Model Culture. The authors urge the HR profession to move from the war on talent to the battle for culture.
 
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